Associate Director, Marketing (19-00740) – NJ – Woodcliff Lake

Associate Director, AD Global Brand, Dementia Total Inclusive Ecosystem

Job Summary
• Assist in building brands In a new market – where to play, how to win choices to drive launch
• Assist on building the HCP and patient (consumer) strategy
• Coordinate all tactical plans and ensure the tactical plans are on track
• Lead patient/consumer promotion initiatives – execution for digital, social and any other channel identified as a key media for
• Support the development of a competitive readiness plan to defend against new market entrants (and failed therapies)
• Manage tactical execution and work with vendors for the tactics
• Ensure compliance with Client policies and procedures and full integration into Client culture and support resources

Essential Functions
Percent of Time
– Execute required projects to lead establishing global strategy and launch preparation for branding and marketing imperatives 25%
– Support all market research initiatives for Global AD portfolio such as patient journey, physicians perspective, epidemiological survey for forecasting, testing and interviewing for brand development 25%
– Assist in successful communication with regional stakeholders to support launch preparation with each unique market characteristics and regional specific situation. 25%
– Support congress related commercial activities for Global Core congresses and regional important congresses to have unified corporate and brand messages 20%
– Support DTIE internal communication between Japan and US to establish efficient project and budget management 5%

Scope Measures
This position is not expected to make any independent decisions that would materially impact the company’s financials or external stakeholder opinions, but would participate in the development of materials that lead to recommendations that could have material impact. This position will make independent decisions directly related to analysis of business strategies, project management and internal/external interactions.

Minimum requirement:
1) At least 5-7 years proven experiences in marketing (Global or US/EU)
2) Experience in using market research and other secondary sources of data to support building HCP strategy and branding
3) Familiarity with databases, statistics, product lines, pipelines, LSM and latest medical issues
4) Excellent communication and negotiation skills in diverse
5) Highly motivated strong organizational and time management skills
6) Ability to work with diverse group of people across countries
7) Strong interpersonal skills – need to work within Client and also with Biogen
8) Understands and supports the mission to serve the patient as the key priority

Preferable (but not mandatory) to have experiences:
a) In supporting the launch of a product globally, in country or regionally
b) Graduate or undergraduate degree in sciences
c) Experience in Alzheimer’s Disease/ Neurology
Source: Job Diva – Job Listing

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